Welcome to our Back-to-School Campaign!
Thank you for being part of TKP's 4th annual Back-to-School campaign. This page serves as your online toolkit and resource guide. Just shout with any questions!
Dates to Remember
(Brought to you by David, the smart alec)
August 1-12: Keep an eye out for info from TKP... or just scroll down and get all the information you need right here. (BONUS: Never-before-seen photos of our TKP staff in their element).
Deadline: Set up your Crowdrise page by August 12 (Step-by-step instructions below!)
August 14: Campaign launch--start fundraising and publicizing your page.
August 14-September 8: Campaign is active. Keep fundraising... we're here to help with Facebook posts, copy-and-paste email copy, answers to your questions and general life hacks.
<-- Let's just take a minute and smile about this guy!
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- Visit: https://www.crowdrise.com/2017-back-to-school-with-tkp
- Click "Fundraise for this Campaign"
- Either login (existing Crowdrise users) or create a Crowdrise Account
Edit Fundraiser Tab:
Click the “Edit Fundraiser” tab to enter personal messages and photos.
This is also where you set your personal campaign goal.
- If you're fundraising for a full classroom, your goal would be $2,700.
- Teacher salary and benefits = $1,750
- Learning tools and supplies for one classroom = $675
- Any other amount you want = good with us! Just make sure to set a goal!
What More could you want to know?!
(Brought to you by rock star Amos)
Why do you have so many questions? Just kidding... read on for more deets.
What are we raising money for?
This campaign is focused on TKP classrooms. Most of TKP’s income goes toward running our TEN(!) schools. The $2,700 per classroom includes teacher salaries and benefits, student enrichment programs, school management, classroom equipment, student supplies and Kindle maintenance (for primary grades). $1,750 for teacher salary and benefits includes…you guessed it! And $675 for supplies includes awesome learning tools like paper, books, pencils, art supplies, etc.
What is our goal?
Why are we doing a crowdfunding campaign?
Crowdfunding is a method of fundraising that leverages your networks. This model is similar to the Leukemia and Lymphoma Society “Team in Training” model, regional 5k-type events, and many other fundraisers I’m sure you have participated in or given to. Did you know? 75% of family and friends are more likely to donate when asked by someone they know. Boom!
What is Crowdrise?
Crowdrise is the website we will use to execute this campaign. It will allow us to create an umbrella campaign, and then our fundraisers (that’s YOU!) can create personal and customized pages tied to the big campaign. (Again, think American Cancer Society, local 5k events, etc.)
Will you help me get donations?
Throughout the 4-week campaign you will receive 4-5 communications emails. We will provide pre-written email copy for you, tips on how to share the TKP story via email and social media, pictures and encouragement. We are thrilled to have you onboard for this campaign and are committed to doing everything we can to help you succeed. This campaign is also a great time for you to share your personal connection to Kilgoris. Have you traveled? Share your experience! Why do you support TKP? People want to know! Definitely use the information we provide, but we encourage you to personalize it in anyway too!
Questions you might get from donors
How do I get a tax receipt for my donation?
Tax receipts are issued via an organization called Network for Good. This is also the organization that will appear on the donor’s credit card statement (not The Kilgoris Project). Network for Good is a trusted 3rd party that Crowdrise works with to quickly process payments and ensure funds reach the intended non-profit organization.
How should I instruct donors to make a donation?
Share your personal page URL via email, social network, text… whatever method of communication works best for you and the people you are asking to contribute a donation. Visit your page and copy the URL for your custom page. Once a donor lands on your specific page, they should click the orange “donate” button to begin the very straightforward process of donating.
Do I have to donate to Crowdrise/cover the fees associated with my donation?
No. Before confirming a donation, Crowdrise will provide an on-screen summary of your donation, plus the option for the donor to cover the fees. A donor can choose to cover the fee or have the fee taken out of their donation. The process is still very transparent and the donor has complete control over whether they choose to cover the fee or not. Crowdrise provides TKP with a fantastic service and we gladly cover fees when donors choose not to.
What if someone wants to write a check, instead of using Crowdrise?
Great, TKP accepts checks! :) And, you can add it to your campaign, so it still shows up on your Crowdrise page. Ask your donor to mail a check to The Kilgoris Project, Box 606 El Camino Real, Menlo Park, CA 94025-5240. Confirm that TKP has received the check with Carole Loughridge at firstname.lastname@example.org. Then go to your Crowdrise dashboard page, click "Advanced" (left side) and click offline donation manager. Enter information for the offline donation.